I'm Matt Clark Your Guide to Purpose-Driven Growth and Leadership.
Empowering high-achieving professionals to reconnect with their passions, find balance, and lead authentically.
Take a moment to explore my story and philosophy—you’ll discover how purpose-driven coaching can help you thrive, both personally and professionally.
Progress, Not Perfection
My Story
From Success to Significance
1997
What started as a small venture serving Central Vancouver Island grew into a legacy of innovation and service. MountainMecca, now DMG Online Marketing, has not only stood the test of time but flourished under a new generation—my son now carries the torch, building on the foundation of resilience and passion that began over two decades ago.
2001
After an incredible playing career filled with lessons in teamwork, discipline, and resilience, I found a new calling: giving back. Coaching the Ballenas Whalers High School football team wasn’t just about the game—it was where I discovered my passion for mentoring others, helping young athletes grow both on and off the field. This was the start of my journey as a coach and leader.
2006
My coaching journey reached new heights when I joined the St. Francis Xavier X-Men in Antigonish, Nova Scotia. This opportunity allowed me to mentor athletes at a competitive level, deepening my understanding of leadership, strategy, and the power of guiding others to unlock their potential both on and off the field.
2010
Fueled by my passion for coaching, I stepped onto the professional stage with the Calgary Stampeders of the CFL. This was a transformative chapter where I honed my skills, embraced high-performance leadership, and experienced the thrill of guiding athletes at the pinnacle of Canadian football. It was here that my love for coaching evolved into a lifelong mission to inspire greatness in others.
2016
Fulfilling a lifelong dream and honoring my father’s legacy, I proudly joined the Calgary Fire Department. Becoming a firefighter was more than a career—it was a calling. This chapter taught me resilience under pressure, the importance of service, and the value of leading with courage and compassion, lessons that continue to shape my approach to coaching and life.
2020
While serving with the fire department brought profound meaning and purpose, I felt the undeniable pull back to my passion for coaching. That passion led to the creation of MC Strength and Coaching—a space where I could combine my life experiences, resilience, and leadership skills to empower others. This was the start of a journey to help clients achieve strength, balance, and purpose in every aspect of their lives.
My Philosophy: Progress, Not Perfection
At the heart of my coaching is a simple but powerful belief: transformation happens through consistent, meaningful steps. It’s not about overnight changes; it’s about showing up, doing the work, and moving forward—one step at a time.
I believe that:
What Makes Me Different?
Real Experience, Proven Strategies
Navigating high-stakes decisions as a firefighter taught me how to stay calm under pressure. Let’s build the resilience you need to face life’s challenges with confidence.
Your journey is unique, and so is my coaching. Whether it’s personal growth, career transformation, or finding balance, we’ll customize our approach to your goals.
Coaching with me isn’t just about insight; it’s about taking meaningful and deliberate action. You’ll leave every session with clear, purposeful steps to achieve lasting and impactful progress.
who I work with
High-Achieving Professionals Ready for Change
If you’re a mid-career professional questioning whether your success aligns with your deeper purpose, you’re in the right place.
You’ve climbed the ladder of success, but something feels missing. Let’s align your career with your values to create a life of deeper purpose and meaning.
Feeling stuck in the routine? Together, we’ll uncover what truly excites you and map out the path to a more fulfilling and energized life.
Between career and family, you’re stretched thin. We’ll find strategies to help you thrive at work and home without sacrificing your well-being.
You’re ready to lead authentically and leave a legacy. Let’s build the confidence and clarity you need to step fully into your potential.
You don’t need to have it all figured out. You just need to be ready to start.
Pricing plans
Find the Coaching Plan That Fits Your Journey
Choosing the right path for your growth is important. That’s why I offer flexible coaching options tailored to your needs—whether you’re looking for one-on-one support or a self-directed approach. Explore the plans below and take the first step toward a purpose-driven life.
Self-Directed Journey: Take control of your transformation with flexibility.
- New Workouts Monthly
- Nutrition Plan and Support
- Progress Tracking
- Personalized Assignments
- Monthly Group Q&A Call
- All Access to Online Courses
- In-App Chat Support
12 Month Intensive Coaching: Dedicated support for profound transformation.
- Everything in Plan One Plus:
- Weekly 1:1 Coaching Calls
- Customized Personal Coaching Plan
- Customized Fitness Plan
- Customized Nutrition Plan
- Personalized Assignments
- Email & SMS Text Support
Elevated Self-Directed Experience: All the benefits of Plan One, with premium features.
- Everything in Plan One Plus:
- Monthly 1:1 Coaching Call
- New Custom Workouts Monthly
- New Custom Nutrition Support Monthly
- Progress Tracking
- Personalized Assignments
- Community Forums
